Social Identity Theory (STI) Flashcards
1
Q
What are the components of social identity theory?
A
- Social Categorization
- Social Comparison
- Positive distinctiveness.
- Social identification
2
Q
What is social categorization?
A
Categorize people in order to understand the environment.
Naturally dividing people into groups to make it easier to know things about them.
3
Q
What is social comparison?
A
Comparing the category you are in to others.
4
Q
What is positive distinctiveness?
A
Belief that one group is superior. Can lead to ethnocentrism.
5
Q
Name two studies for social identity theory.
A
- Cialdini et al
2. Shrief Robert Cave Experiment