social area (Levine) unit 2 Flashcards
aims
to see if helping strangers varies between cultures
to see if helping strangers is a characteristic of a culture that is stable across different helping situations
To investigate characteristics of communities (beyond population size) that might be related to helping of strangers
sample
data was collected from 23 countries
data was collected from the largest city
data was collected through summer months from 1991-1997
procedure
Drop a pen whilst walking along. (This was done over 400 times)
Drop a pile of magazines whilst walking with a heavy limp and wearing a large and clearly visible leg brace. (This was done nearly 500 times)
Act like a blind person needing help to cross the road (they wore dark glasses and carried white canes in this scenario) (This was done nearly 300 times)
conclusions
considerable variation was found between cultures in helping behaviour
most helpful city- Rio de Janeiro 93%
least Kuala Lumpur 40%