psychology research Flashcards
self selecting
when the person volunteers to take part
opportunity
when people who are available at the time are used in the study
advantage of self-selecting sampling
little effort, they come to you, participant happy and willing
disadvantage of self-selecting sampling
people may not want to take part, only certain type of people show up- not generalisable
advantage of opportunity sampling
easier, convenient
disadvantage of opportunity sampling
won’t have a large range of data- just the people around you, not generalisable
independant variable
the aspect being changed in the study
dependant variable
the aspect being measured in the study
high level of controls
where as much of the study as possible is kept the same for all participants
advantage to conducting a study as a lab experiment
controlled environment
disadvantage to conducting a study as a lab experiment
lack ecological validity
quantitive data
when the data is in number format
qualitative data
when the data is in written format
one advantage to quantitive data
more accurate, more reliable, easy to analyse and compare
disadvantage to quantitive data
not detailed
