Cognitive area ( Simons and Chabris)

Question 1

inattentional blindness

Answer 1

The failure to see an event or object that is in your field of vision because you are so focused on other elements of what you can see.

Question 2

who was inattentional blindness originally investigated by

Answer 2

neisser

Question 3

aim 1

Answer 3

To investigate if inattentional blindness would be more likely if the unexpected event was similar to the attended event

Question 4

aim 2

Answer 4

To find out if particularly unusual events would be more likely to be seen.

Question 5

aim 3

Answer 5

To investigate whether participants would have trouble noticing the unexpected event when the task they were given was more difficult.

Question 6

aim 4

Answer 6

To investigate the effect of the ‘transparent’ video and compare if the same level of blindness would occur in a more realistic (‘opaque’) video.

Question 7

aims

Answer 7

wanted to investigate whether the results from Neisser research were affected by the way he had made his video or whether the same results would be obtained from a more true to life video.

Question 8

sample

Answer 8

228 participants
undergraduate students at Harvard
however 36 not analysed so 192

Question 9

procedure

Answer 9

Individually, each participant watched a short video (75 seconds) and was then asked questions about what they had seen. Participants were in one of 16 different conditions based around manipulation of four independent variables- 4 aims

Question 10

conclusions

Answer 10

Overall, participants noticed the unexpected event 54% of the time (and therefore failed to see the unexpected event 46% of the time).