Social and E-marketing Flashcards
one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services
Digital marketing
Most of the marketing executions found today are on
social media
The newest and fastest- growing channels for communicating and selling directly to consumers are
electronic
provides marketers and consumers with opportunities for much greater interaction and individualization.
the internet
variety of online communication options means that companies can send tailored messages that engage
consumers by reflecting their special interests and behavior
Interactive marketing
Its effects can be easily traced by noting how many unique visitors (UVs) click on a page or ad, how long they spend with it, and where they go afterward.
The internet is HIGHLY ACCOUNTABLE
Marketers can build or tap into online communities, inviting participation from
consumers and creating a long-term marketing asset in the process.
Building an Online Community
Placing keywords to search engines to reach people when they’ve actually started the buying process.
Advertising Based on KEYWORDS
Advantages: (Advertising Based on KEYWORDS)
- Advertising is less intrusive
- Targeted and Effective
- Economically convenient (high click-through and conversion rates at low cost)
- Results monitored through data analysis
○ Fraud and misinformation
○ Consumers can effectively screen out most messages.
○ Marketers may think their ads are more effective than they are if bogus clicks are generated by software-powered websites.
○ Advertisers also lose some control over their online messages, which can be hacked or vandalized.
○ PNP has a cybercrime division na nanghuhuli sa mga scammers
○ Always be careful sa scam
Disadvantages of Using the WEB
Interactive Marketing Communication Options (main categories)
○ Websites
○ Search Ads
○ Display Ads
○ E-mails
- mobile marketing
(A company chooses which forms of interactive marketing will be most cost-effective in achieving communication and sales objective.)
Seven (7) Key Design Elements of an Effective Website
- Context
- Content
- Community
- Customization
- Communication
- Connection
- Commerce
layout and design
context
text, pictures, sound, and video the site contains.(should be aligned with each other and your overall theme)
content
how the site enables user-to-user communication. (Consumers may interact here)
community
site’s ability to tailor itself to different users or to allow users to personalize the site
customization
how the site enables site-to-user, user-to-site, or two-way communication
cummonication
degree that the site is linked to other sites.
connection
site’s capabilities to enable commercial transactions
commerce
Visitors will judge a site’s performance on ________________ and _____________________.
ease of use and physical attractiveness
○ The site downloads quickly.
○ The first page is easy to understand.
○ It is easy to navigate to other pages that open quickly.
ease of use
○ Individual pages are clean and not crammed with content.
○ Typefaces and font sizes are very readable.
○ The site makes good use of color (and sound).
physical attractiveness