Oral Care products Flashcards
is the best performing category, with retail value sales rising by 21% to Php279M
Mouth fresheners
is the leading player, with retail value share of 44%
Colgate-Palmolive Phils.
There is a growing interest and focus on the use of natural ingredients, including
- probiotics
- baking soda
- charcoal
- green tea
Most complex and most accessible microbial
ecosystem of the human body
human oral cavity
parts of the human tooth
- crown
- root
- neck
- gingiva
- dental cavity (pulp cavity)
- enamel
- dentin
- cementum
is the visible part that extends above the gum (gingiva)
crown
sits in the upper or lower jawbone, remains invisible until recession of the gum exposes some root surfaces
root
is the boundary between root and crown
neck
is the mucosa that covers the upper and lower jaws, and surrounds the neck of the teeth
gingiva
is a soft connective tissue containing nerves and blood vessels from the root canal.
dental cavity (pulp cavity)
- Hardest substance in the human body
- Prevents the tooth from wearing away under pressure of chewing
Enamel
Enamel contains _______________ which starts to dissolve below pH 5.5.
calcium hydroxyapatite
impacts enamel hardness and strength
Demineralization and remineralization
- Yellowish bone-like layer surrounding the dental cavity
Dentin
- More porous, softer, more sensitive, and more susceptible to decay and wear if exposed
dentin
Dentin forms the smallest portion of the tooth (t or f)
F; largest
Cementum binds the roots of the teeth firmly to the gums and jawbone, and anchored in the jaw by the _____________
periodontal ligament
- Special connective tissue that covers the dentin at the root
cementum
pH < 5.5
Demineralization
pH > 5.5
Remineralization
Sticky, colorless film of bacteria and sugars that form on the teeth
plaque
Disease resulting in the breakdown and destruction of the enamel due to demineralization
dental caries
Hardened plaque that causes yellowish brown discoloration to the teeth
Dental calculus (tartar)
Infection of the gums that can progress to affect bone that surround and support the teeth
gum disease (periodontal disease)
Brief episodes of sharp well
localized pain when subjected to various stimuli
TOOTH SENSITIVITY
Spots or small areas on the teeth contrasting with the rest of teeth color
DENTAL STAINS
(TEETH DISCOLORATION)
Oral malodor due to foods, alcohol, tobacco, or disease
BAD BREATH (HALITOSIS)
ORAL & DENTAL CARE PRODUCTS
- TOOTHPASTE (Oral Dentifrice)
- MOUTHWASH (Oral or Mouth Rinse)
- TOOTH WHITENING PRODUCTS (Bleaching Products)
- TOOTH POWDER
- DENTAL FLOSS
- Paste or gel designed to help remove plaque and stains from the teeth, and keep breath fresh
- Improves mechanical brushing and cleaning power
of a toothbrush
TOOTHPASTE (Oral Dentifrice)
- Liquid designed to refresh the breath and enhance oral hygiene
- Use after brushing for more effective cleaning effect
MOUTHWASH (Oral or Mouth Rinse)
- Make teeth brighter in dental office settings or salons
- Contains ingredients that remove teeth discoloration
TOOTH WHITENING PRODUCTS (Bleaching Products)
- Mild abrasive powder used with a toothbrush
TOOTH POWDER
- Thin filament used to remove debris and bacterial film caught between the teeth and between teeth and gums
DENTAL FLOSS
- Change in the appearance of the enamel which may vary from barely noticeable white spots to staining and pitting
- May be caused by too much fluoride consumption in children
- Spots and stains left on the teeth are permanent and may darken over time
dental fluorosis
- Mild cosmetic detergent for cleaning the teeth
- Intended to freshen the breath and remove deposits from the teeth
- Protection of teeth from cavities, calculus formation, and gum diseases
toothpaste
- ____________ ingredients that clean and polish teeth to remove debris and residual surface stains
- Consider hardness, toughness, chemical inertness, and particle size and shape
(ABRASIVES)
Insoluble inorganic