Oral Care products Flashcards
is the best performing category, with retail value sales rising by 21% to Php279M
Mouth fresheners
is the leading player, with retail value share of 44%
Colgate-Palmolive Phils.
There is a growing interest and focus on the use of natural ingredients, including
- probiotics
- baking soda
- charcoal
- green tea
Most complex and most accessible microbial
ecosystem of the human body
human oral cavity
parts of the human tooth
- crown
- root
- neck
- gingiva
- dental cavity (pulp cavity)
- enamel
- dentin
- cementum
is the visible part that extends above the gum (gingiva)
crown
sits in the upper or lower jawbone, remains invisible until recession of the gum exposes some root surfaces
root
is the boundary between root and crown
neck
is the mucosa that covers the upper and lower jaws, and surrounds the neck of the teeth
gingiva
is a soft connective tissue containing nerves and blood vessels from the root canal.
dental cavity (pulp cavity)
- Hardest substance in the human body
- Prevents the tooth from wearing away under pressure of chewing
Enamel
Enamel contains _______________ which starts to dissolve below pH 5.5.
calcium hydroxyapatite
impacts enamel hardness and strength
Demineralization and remineralization
- Yellowish bone-like layer surrounding the dental cavity
Dentin
- More porous, softer, more sensitive, and more susceptible to decay and wear if exposed
dentin
Dentin forms the smallest portion of the tooth (t or f)
F; largest
Cementum binds the roots of the teeth firmly to the gums and jawbone, and anchored in the jaw by the _____________
periodontal ligament
- Special connective tissue that covers the dentin at the root
cementum
pH < 5.5
Demineralization
pH > 5.5
Remineralization
Sticky, colorless film of bacteria and sugars that form on the teeth
plaque
Disease resulting in the breakdown and destruction of the enamel due to demineralization
dental caries
Hardened plaque that causes yellowish brown discoloration to the teeth
Dental calculus (tartar)
Infection of the gums that can progress to affect bone that surround and support the teeth
gum disease (periodontal disease)
Brief episodes of sharp well
localized pain when subjected to various stimuli
TOOTH SENSITIVITY
Spots or small areas on the teeth contrasting with the rest of teeth color
DENTAL STAINS
(TEETH DISCOLORATION)
Oral malodor due to foods, alcohol, tobacco, or disease
BAD BREATH (HALITOSIS)
ORAL & DENTAL CARE PRODUCTS
- TOOTHPASTE (Oral Dentifrice)
- MOUTHWASH (Oral or Mouth Rinse)
- TOOTH WHITENING PRODUCTS (Bleaching Products)
- TOOTH POWDER
- DENTAL FLOSS
- Paste or gel designed to help remove plaque and stains from the teeth, and keep breath fresh
- Improves mechanical brushing and cleaning power
of a toothbrush
TOOTHPASTE (Oral Dentifrice)
- Liquid designed to refresh the breath and enhance oral hygiene
- Use after brushing for more effective cleaning effect
MOUTHWASH (Oral or Mouth Rinse)
- Make teeth brighter in dental office settings or salons
- Contains ingredients that remove teeth discoloration
TOOTH WHITENING PRODUCTS (Bleaching Products)
- Mild abrasive powder used with a toothbrush
TOOTH POWDER
- Thin filament used to remove debris and bacterial film caught between the teeth and between teeth and gums
DENTAL FLOSS
- Change in the appearance of the enamel which may vary from barely noticeable white spots to staining and pitting
- May be caused by too much fluoride consumption in children
- Spots and stains left on the teeth are permanent and may darken over time
dental fluorosis
- Mild cosmetic detergent for cleaning the teeth
- Intended to freshen the breath and remove deposits from the teeth
- Protection of teeth from cavities, calculus formation, and gum diseases
toothpaste
- ____________ ingredients that clean and polish teeth to remove debris and residual surface stains
- Consider hardness, toughness, chemical inertness, and particle size and shape
(ABRASIVES)
Insoluble inorganic
TOOTHPASTE FORMULATION
- abrasive
- surfactants
- thickeners (binders)
- pH regulators
- humectant
- water
- preservatives
- sweetening agents
- flavoring agents
- coloring agents
- natural ingredients
- anticaries components
- antiplaque and antigingivitis components
- antihypersensitivity agents
- anticalculus/tartar control
- whitening agents
- antimalodor
Calcium-based abrasives should be included in toothpastes containing sodium fluoride (t or f)
F; avoided - formation of an insoluble calcium salt decrease active fluoride concentration
hydrated silica, calcium phosphate, calcium carbonate,
sodium bicarbonate (baking soda)
ABRASIVES
- Aid in cleaning and foaming
- Anionic surfactants with powerful cleaning efficacy and
compatible with other ingredients
SURFACTANTS
sodium lauryl sulfate, sodium dodecylbenzene sulfonate, sodium laureth phosphate, sodium lauroyl sarcosinate,
dioctyl sulfosuccinate, and monoglycerides
SURFACTANTS
- ___________ that disperse and swell in the water phase of the toothpaste
- Used to maintain the integral stability of the paste, prevent
sedimentation of abrasives, and provide toothpaste formulations with specific rheological property
Thickeners (binders) ; Hydrophilic colloids
sodium carboxymethyl cellulose, sodium alginate,
xanthan gum, carrageenan, carbomer, and clays
THICKENERS (Binders)
Used to neutralize thickeners
pH REGULATORS
sodium hydroxide
pH REGULATORS
- Prevent paste from drying out, locking of the cap to the nozzle, and hardening to an unacceptable level
- Provide shine and some plasticity to the paste
HUMECTANTS
glycerin, sorbitol, and propylene glycol
HUMECTANTS
- Vehicle for all toothpaste formulations
- Used to disperse thickeners, dissolve components, mix liquids, and act as carrier for other ingredients
WATER
- Prevent microbiological growth in water-based formulations
PRESERVATIVES
parabens, sodium benzoate, phenoxyethanol
PRESERVATIVES
- Important for product acceptability
- Used in low concentrations and for masking taste of raw materials
sweeteners
sodium saccharin, acesulfame, aspartame, and sorbitol
SWEETENING AGENTS
Although sweeteners may be hundreds to thousand times sweeter than table sugar, they do not contribute to dental caries because______________
they are not fermented by the microflora of the dental plaque.
- One of the most expensive components and most crucial in view of customer preferences
- Mint flavors dominate adult toothpastes, while bubble gum and fruit aromas in children products
FLAVORING AGENTS
peppermint and spearmint oil, thymol, clove oil, menthol, cinnamon oil, eucalyptol oil, fruit aromas like strawberry, apple, grapes, and banana flavor
FLAVORING AGENTS
Maybe added to the paste as a whole or to only a small part to
make colored striped products
COLORING AGENTS
Added for antibacterial, antiseptic, anti-inflammatory effects, cleansing, whitening, and masking of bad breath
NATURAL INGREDIENTS
titanium dioxide and mica,
organic pigments like Blue 1 and Red 33
COLORING AGENTS
hydrated silica, herbs like echinacea, myrrh, chamomile, and by-products of bees like propolis
NATURAL INGREDIENTS
To prevent cavities, strengthen the tooth enamel and remineralize tooth decay
ANTICARIES COMPONENTS
Fluoride components like sodium monofluorophosphate, sodium fluoride, and stannous fluoride
ANTICARIES COMPONENTS
initiates and speeds up
remineralization and slows down demineralization
Fluoride
Allowable total fluoride
- 850-1150 ppm for 2 yrs. and above
- 1500 ppm for 6 yrs. and above
calcium, phosphates, and metals like zinc, tin, aluminum, iron, manganese, and
molybdenum
Non-fluoride caries ingredients
Antiseptics or antimicrobials that kill or inhibit bacteria causing plaque and gingivitis
ANTIPLAQUE AND ANTIGINGIVITIS COMPONENTS
ANTIPLAQUE AND ANTIGINGIVITIS COMPONENTS
- Stannous fluoride
- Triclosan
acts by antibacterial effect and inhibitory effect on bacterial enzymes
Stannous fluoride
is an antibacterial agent widely used in toothpastes,
deodorants, and soaps
Triclosan
- Used to protect exposed tooth surfaces and the gingival margin
ANTIHYPERSENSITIVITY AGENTS
desensitize the tooth nerve endings
Potassium components like potassium nitrate (at 5%), potassium chloride, and potassium citrate
reduce the permeability of dentin and prevent the nerve endings from being stimulated
Strontium chloride, stannous fluoride (at 0.454%), and calcium sodium phosphosilicate,
- Also known as crystal growth inhibitors
- Prevent calculus formation on the surface of the teeth through controlling mineralization
ANTICALCULUS / TARTAR CONTROL INGREDIENTS
tetrasodium pyrophosphate (TSPP), tetrapotassium pyrophosphate (TKPP), sodium hexametaphosphate (SHM), zinc salts like zinc citrate, zinc chloride, and zinc lactate, copolymer of methyl vinyl ether and maleic anhydride (PVM/MA)
ANTICALCULUS / TARTAR CONTROL INGREDIENTS
- contain agents that work by
physical or chemical action to help remove surface stains only. - Abrasives may provide whitening action as they remove stains from
the teeth.
Non-bleaching whitening products
Positively-charged ingredients like _______ may bind to
negatively-charged stain molecules
SHMP
change the natural tooth color
Bleaching agents
peroxides like hydrogen peroxide and carbamide peroxide that help
remove deep (intrinsic) and surface (extrinsic) stains
Bleaching agents
freshen breath by masking the bad odor. Action is temporary, because saliva can quickly wash away flavoring
ingredients
flavors
may be used to kill bacteria-causing bad breath. Include triclosan, zinc, and stannous fluoride
Antibacterial agents
RHEOLOGY OF TOOTHPASTES
- BINGHAM PLASTIC
- PSEUDOPLASTIC ( Shear Thinning)
- Behave as solid at rest, and start to move as viscous fluid when a minimum force (yield
stress) is applied on them - Does not flow out of an open container if no pressure is used and can “stand up” on the brush without running into bristles of the brush or
rolling off the sides
BINGHAM PLASTIC
- Stays viscous until force is applied; viscosity reverts to original high value when shear force is removed; time-independent behavior
PSEUDOPLASTIC ( Shear Thinning)
- Clear, colored solution used to refresh the breath by swishing the product around the mouth, followed by spitting it out
- May help prevent tooth decay, gingivitis, plaque formation, or tartar formation
MOUTHWASH
Mouthwash: antiplaque/ antigingivitis
- Chlorhexidine
- Cetylpyridinium chloride
effectively reduces plaque formation and gingivitis. May stain the teeth, modify taste, and increase calculus formation
Chlorhexidine
may be inactivated by anionic surfactants, and is not recommended after brushing
Cetylpyridinium chloride
ANTIBACTERIAL ACTIVITY In vitro: using oral pathogens like Streptococcus mutans, Peptostreptococcus micros, Lactobacillus casei, Streptococcus salivarius, and
Streptococcus oralis using ________
agar well diffusion method
ANTIBACTERIAL ACTIVITY In vivo: ________ samples before,
during, and after the study are inoculated on plates, aerobically or anaerobically, and microbial colonies are
counted and compared
saliva
Early stage of gum disease (inflammation of the gums)
Gingivitis
If gingivitis is left untreated it will lead to _______ (inflammation around the teeth)
Peridontitis