Sizes & Types of Firms and Business Growth Flashcards

1
Q

What is a firm?

A

Firm- production unit- transforms resources into 🚘 and 🧹

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2
Q

What is industry?

A

Industry- collection of firms operating in same production process

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3
Q

Why do firms grow?

A

1) ⬆️ market share- dominant firms in industry set prices to their benefit … ⬆️ profit
2) ⬆️ profit- expansion-> ⬆️ output and sales, ability to set prices to maximise profit and benefiting from lower ⬇️ costs of production (economies of scale)
3) ⬆️ economies of scale- ⬆️ size-> lower cost per unit of output as costs spread over larger no. of 🚘 whilst initial costs lowered
4) satisfy managerial ambitions- managers grow business to satisfy their desire to run successful business- receive bonuses and other remunerations etc
5) gain power- prevents takeovers by larger businesses- ALSO allows survival during economic downturn

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4
Q

What is the divorce of ownership from control also known as?

A

The principal agent problem

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5
Q

What is the principal agent problem?

A

Principal agent problem- Agents make decisions on behalf of business that DON’T necessarily match with direction of owners- PROBLEM if principal βœ–οΈ fully aware of actions of agent- lack sufficient info due to asymmetric info (one party knows more than other)

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6
Q

Who are the principals and who are the agents in the principal agent problem?

A

Shareholders are principals (owner of business) and managers or person in control of running business is agent

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7
Q

What is a real life example of the principal agent problem?

A

Gavin Patterson at BT was dismissed in June 2018 after disappointing financial results

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8
Q

How many types of firms are there?

A

3

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9
Q

What are the types of firms?

A

1) Private sector firms
2) Public sector firms
3) Not for profit firms

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10
Q

What is a private sector firm and what are its aims?

A
  • βœ–οΈ owned by the government- potentially owned by shareholders (PLC- public limited company) e.g. M and S- trading on stock market- anyone can buy shares
  • OR family owned e.g. LEGO
  • sole proprietors ALSO private sector firms- owned and run by single person e.g. newsagent
  • aim to make profit to satisfy demand of owners
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11
Q

What is a public sector firm?

A
  • government owned businesses
  • either βœ–οΈ survive without government funding or because government wants to determine direction of business
  • examples- NHS, Network rail (reinvests surplus funds instead of taking as profit for shareholders)
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12
Q

What is a not for profit firm?

A
  • third sector or civil society
  • provides services to local, national and international communities
  • examples charities like Oxfam etc
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13
Q

What are the 2 main ways in which businesses can grow?

A

1) Organic growth

2) Inorganic growth

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14
Q

What is organic growth?

A

Organic growth- when a firm expands the scale of its operations and gains a greater market share
- achieved investment into the firm by the firm itself (reinvest profits or fund investment through borrowing)

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15
Q

What are the advantages of organic growth?

A

πŸ‘- lowest risk form of growth- firms build on existing strengths while continue meeting consumer expectations- prevents any plummet in demand
πŸ‘- goods for workers morale- ⬆️ job opportunities in firm- ⬆️ scope for management roles

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16
Q

What are the disadvantages of organic growth?

A

πŸ‘Ž- tends to be slow

πŸ‘Ž- ppl may be unwilling to take on new ideas πŸ’‘ if they involve change

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17
Q

What is inorganic growth?

A

Inorganic growth- integration of firms- growth through takeovers

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18
Q

What are the 2 types of inorganic growth?

A

1) Horizontal integration (merger)- merger of 2 firms at the same stage of production process in the same industry
2) Vertical integration (merger)- merger between firms at different stages of production process in same industry

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19
Q

Why is vertical integration chosen?

A

To ⬆️ barriers to entry (obstacles to companies entering market/industry), ⬆️ control over suppliers or markets, ensure smooth production process

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20
Q

What is a real life example of a horizontal merger?

A

Aug 2018- retailer House of Fraser bought by retailer Sports Direct

21
Q

What are the advantages of a horizontal merger to firms?

A

πŸ‘- ⬆️ market share
πŸ‘- economies of scale
πŸ‘- ⬇️ competition- 2 firms originally competitors now one

22
Q

What are the disadvantages of a horizontal merger to firms?

A

πŸ‘Ž- risky- β€˜too many πŸ₯š in 1 πŸ§Ίβ€™- unknown costs etc

23
Q

What are the advantages of a horizontal merger to employees/other stakeholders?

A

πŸ‘- opportunities for promotion

πŸ‘- increases prestige of firm

24
Q

What are the disadvantages of a horizontal merger to employees/other stakeholders?

A

πŸ‘Ž- loss of jobs for those unable to move to new headquarters
πŸ‘Ž- loss of jobs for those duplicating work- same job done by someone else already e.g. in other firm- same roles in both companies … unlikely all workers kept

25
What are the 2 types of vertical mergers?
1) Backwards vertical merger | 2) Forwards vertical merger
26
What is a backwards vertical merger?
Firm merges with firm closer to suppliers in a production process
27
What is a real life example of a backwards vertical merger?
Nov 2017- Tesco (πŸ‡¬πŸ‡§ supermarket) bought Booker (food wholesaler)
28
What are the advantages of a backwards vertical merger to firms?
πŸ‘- assured supplies in terms of timing ⏰ and quality- own suppliers πŸ‘- ⬇️ costs of supply
29
What are the disadvantages of a backwards vertical merger to firms?
πŸ‘Ž- lack of expertise- merge with firm closer to consumers rather suppliers in production process πŸ‘Ž- over exposure to end product in one market- ⬇️ diversification
30
What are the advantages of a backwards vertical merger to employees/other stakeholders?
πŸ‘- opportunities for promotion πŸ‘- ⬆️ market presence πŸ‘- ⬆️ profitability could-> ⬆️ share price in long run
31
What are the disadvantages of a backwards vertical merger to employees/other stakeholders?
πŸ‘Ž- initial costs may damage profitability and ... share price in short run
32
What is a forwards vertical merger?
Firm merges with firm closer to market/consumers in production process
33
What is a real life example of a forwards vertical merger?
Aug 2018- Coca-cola πŸ₯€(drinks maker)- bought drinks retailer Costa Coffee
34
What are the advantages of a forwards vertical merger to firms?
πŸ‘- ⬆️ access to customers ... ⬆️ sales and profit | πŸ‘- better info about consumer- tailor 🚘 to match consumer preference
35
What are the disadvantages of a forwards vertical merger to firms?
πŸ‘Ž- over exposure to end product in one market- ⬇️ diversification πŸ‘Ž- as firm merges with firm closer to consumers rather than suppliers in production process- may-> lack of expertise
36
What are the advantages of a forwards vertical merger to employees/other stakeholders?
πŸ‘- opportunities for promotion πŸ‘- ⬆️ market presence πŸ‘- ⬆️ profitability could-> ⬆️ share price in long run
37
What are the disadvantages of a forwards vertical merger to employees/other stakeholders?
πŸ‘Ž- initial costs may damage profitability and ... share price in short run
38
What is conglomeration also known as?
Diversification
39
What is conglomeration (diversification)?
Firms involved in unrelated business areas merge
40
What is a real life example of conglomeration (diversification)?
Jun 2017- Amazon (e-commerce retailer) bought Whole Foods (supermarket)
41
What are the advantages of conglomeration (diversification) to firms?
πŸ‘- spreads risk- if one industry suffers, firm can still survive on other industries πŸ‘- widens brand awareness- greater audience targeted ... ⬆️ consumers know about brand
42
What are the disadvantages of conglomeration (diversification) to firms?
πŸ‘Ž- dilution of brand (resources spread over more industries- βœ–οΈ focus on 1 anymore)- REAL problem if new industry/lines failing
43
What are the advantages of conglomeration to employees/other stakeholders?
πŸ‘- ⬆️ job security | πŸ‘- opportunities to become occupationally mobile (switch between jobs)
44
What are the disadvantages of conglomeration to employees/other stakeholders?
πŸ‘Ž- firm might become too large or disorganised to function efficiently (unmanageable)
45
What is forward vertical integration?
Merger with firm at the next stage of production
46
What is backward vertical integration?
Merger with firm at previous stage of production
47
What is the aim of conglomerate integration?
- greater spread of risk - widening range of output- ⬇️ exposure to any 1 market - allows firm to cross-subsidise investment in new areas - allows innovation without losing revenue drivers
48
What is an example of conglomerate integration?
Richard Branson- πŸ‡¬πŸ‡§- virgin- diverse investment and entrepreneurship- ✈️, broadband, telecom etc