Monopolistic Competition Flashcards
Define monopolistic competition
Market with many small firms that supply 🚘 which vary slightly allowing some price-setting powers
What are the similarities between perfect competition and monopolistic competition?
NOTE- like perfect competition firms, monopolistic competition firms ALSO ✖️ make supernormal profits in long run due to almost perfect knowledge where rival firms know when firms making supernormal profits and … enter industry (due to ⬇️ barriers to entry) and compete away supernormal profits
ALSO- like perfect competition firms, monopolistic competition firms ALSO ✖️ make losses in long run due to very ⬇️ barriers to exit- … firms making losses easily leave industry rather than persevering in long run- ✖️ have enough cash reserves to continue with short term loss for incentive of long-run profits
What are the differences between perfect competition and monopolistic competition?
1) Small price setting powers (produce 🚘 that varies slightly … consumers have some loyalty to particular 🚘 from particular firm)
2) Demand curve ✖️ perfectly elastic
3) Firm under monopolistic competition ✖️ need to operate at productively (lowest point on average cost curve) and allocatively (welfare maxed- P=MC) efficient points of output
What are examples of industries under monopolistic competition?
Restaurants, Hairdressers etc
What are the characteristics of firms under monopolistic competition?
Number of firms- many small firms
Type of product- similar BUT ✖️ homogenous- difference in quality, branding, advertising etc
Knowledge- imperfect about rival firms pricing and output strategies BUT know when rival firm making supernormal profits
Barriers to entry/exit- ⬇️
Price setting powers- limited price setting powers- 🚘 slightly different
Describe the diagram which shows firms in monopolistic competition making supernormal profits (NOTE ONLY IN SHORT ✖️ IN LONG RUN)
SAME AS MONOPOLY MAKING SUPERNORMAL PROFITS:
Draw MC, AC, MR, AR curves normally (with AC starting above MC but after intersection goes under)
Firm producers at profit maximising equilibrium (MC=MR)
At point where MC=MR- quantity vertically ⬇️ AND price found by moving ⬆️ vertically to AR (demand) curve and then moving horizontally ⬅️
From that point on AR move vertically ⬇️ until AC curve and then move horizontally ⬅️ to create box of supernormal profits (profits above costs)
Y-axis = revenue/costs
X-axis = quantity
SEE BOTTOM OF PAGE 29 THEME 3 BOOK
Describe the diagram which shows the LONG RUN position of firms in monopolistic competition
Draw MC, AC, MR, AR curves normally (with AC starting above MC but after intersection goes under BUT WITH THE AC CURVE AS A TANGENT TO THE AR CURVE)
Firm produces at profit maximising equilibrium (MC=MR) in long run
At point where MC=MR- quantity vertically ⬇️ AND price found by moving ⬆️ vertically to AR (demand WHERE AC IS ALSO TOUCHING AR CURVE- TANGENT) curve and then moving horizontally ⬅️
Y-axis = revenue/costs
X-axis = quantity
… firms make normal profits in long run as make supernormal profits and losses ONLY in short run
SEE TOP OF PAGE 30 THEME 3 BOOK