Oligopoly Flashcards
What is an oligopoly?
A market dominated by a few large firms- market structure often associated with interdependence (price interdependence- significant price making powers but set price in like with other firms) and collusion
How do you know if a market is an oligopoly?
Use the F-rule:
If 5 or fewer firms have a market share of 50% or more then likely market is an oligopoly and has characteristics of one
What are real life examples of oligopolies?
Pharmaceuticals e.g GSK- GlaxoSmithKline, petrol retailers e.g. BP, Shell etc
What are the characteristics of an oligopoly?
Number of firms/concentration ratio- few large firms dominate … highly concentrated
Type of product- heterogeneous- similar characteristics but distinct in own way e.g. Dell PC and Apple Mac 🖥
Knowledge- imperfect
Barriers to entry/exit- high
Price setting powers- high but firms interdependent on one another
What is a price war in an oligopoly?
If one firm cuts prices then others will follow to prevent losing market share-> further price cuts and ⬇️ in revenue which is why oligopoly firms avoid price competition as all firms in industry lose out … encourages collusion
Define collusion
Agreement between 2 or more firms to limit competition by fixing prices and … avoiding price wars
Is collusion legal?
Most collusion is illegal
How many types of collusion are there?
2
What is overt collusion?
Firms openly fix prices, output, marketing or sharing of customers … ✖️ competition- formal agreement
- extreme form of overt collusion is cartel e.g. sugar cartel in 🇺🇸 between 1934 and 1974 (40 years)- illegal in EU and many countries
What is a recent example of collusion which led to a fine from the competition authorities?
A
What are the types of collusion?
1) Overt collusion
2) Tacit collusion
What may a firm in a collusive agreement be tempted to do?
Break the agreement to maximise its sales and profits by lowering prices
OR by acting as a whistleblower against a rival firm and informing to competition authorities about the collusive agreement in order to gain immunity from prosecution
What is tacit collusion?
Implicit cooperation with no spoken agreement-> price fixing and ✖️ competition
Collection of firms may follow ‘price leader’ firm- typically dominant firm in market