Signs / Symbols

Question 1

semiotics

Answer 1

the theory of signs, sign systems, and sign processes. the basis of communication theory. studies syntax, semantics, pragmatics.

Question 2

semiotic process

Answer 2

a message is dispatched from sender to recipient, who decodes the message. the sign (marked in a particular code (e.g. language)) describes its object and is interpreted by recipient

Question 3

syntax

Answer 3

a theory of connections between the individually marked signs, addresses formal aspects and their interconnection.

Question 4

pragmatics

Answer 4

deals with the relationship between senders and recipients, the sign users

Question 5

semantics

Answer 5

looks at the meaning of something marked (it refers to something and thus expects it to be interpreted)

Question 6

sign

Answer 6

the connection between something signified (the conceptual content side of the linguistic sign) and the signifier (the expressive side of the linguistic sign)

Question 7

3 sign classes

Answer 7

icon, index, symbol

Question 8

ideogram

Answer 8

a sign that represents an entire concept, and thus uses symbolic signs for abstract terms

Question 9

symbol

Answer 9

represents a thing, and abstract idea or process. hard to define.

Question 10

pictogram

Answer 10

a pictorial symbol with a fixed meaning. intended to pass on subject matter unambiguously, quickly, and very strikingly.

Question 11

marks / seals of quality

Answer 11

used to guarantee the quality of goods/services

Question 12

emblems

Answer 12

signs indicating belonging to a group/state/family

Question 13

logo (mark or signet)

Answer 13

a graphical or typographical sign representing a company or an institution and is used to distinguish between the same goods/services from different manufacturers/providers

Question 14

design criteria for logo

Answer 14

attitude, presence, universality, succinctness, recognizability, consistency, economic viability

Question 15

creative elements of a logo

Answer 15

form, color, proportions (size, width/length, distances apart, positions), lettering

Question 16

basic framework / module (logo)

Answer 16

a square that is broken down into square modules in its turn. any additions outside the square form must correspond with the internal modules.

Question 17

protection zone (logo)

Answer 17

guarantees that no additional design elements are placed in the logo or the area around it (marked digitally, with aid of clearly defined white zone, in CI manual)