Layout / Page Design

Question 1

sketch

Answer 1

contains the conceptual idea as a rough, often freehand, drawing, and conveys the general design effect

Question 2

rough layout

Answer 2

developed from the sketches, the format is the final format, the design elements sketched in more detail so the overall effect can be judged

Question 3

fair copy (final draft)

Answer 3

last step and is the preliminary stage for pre-press

Question 4

dummy

Answer 4

printed specimen that is realistic , a presentation sample

Question 5

steps of layout process

Answer 5

1. fixing the page format
2. creating the document
3. defining the type area
4. fixing the design grid with text and stylistic elements
5. make-up and final corrections

Question 6

make-up

Answer 6

the technical planning and composition of a page according to certain requirements

Question 7

harmonious page formats

Answer 7

3:4, 2:3, 5:8, 1:√2, 1:√3, 1:√5, A:B=B:(A+B)

Question 8

Golden Section

Answer 8

1:1.618, ideal proportion. dividing a line in two unequal parts, smaller (A) and larger (B)…A:B=B:(A+B)

Question 9

Fibonacci series

Answer 9

mathematical basis of the Golden Section. 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233…. the next number derived from the sum of the two previous ones.

Question 10

design grid (construction grid)

Answer 10

organizes the design area; divides the area being designed in such a way that the type area consists of a grid of fields (grid fields), in which all the stylistic elements concerned (text/illustrations) can be arranged. easier to design clearly, consistently, and with an eye to continuity. 960px grid is popular (can be divided in many ways). can be constructed on basis of Fibonacci series.

Question 11

design grid checklist

Answer 11

1. format
2. type area and margins
3. columns (width, spacing, height)
4. basic typeface and point sizes (# of characters in a column)
5. column spacing (# of lines in column)
6. dividing columns into grid fields
7. margin types
8. pagination
9. color climate

Question 12

baseline grid

Answer 12

Baseline grids serve to anchor all (or nearly all) layout elements to a common rhythm. Create a baseline grid by choosing the typesize and leading of your text, such as 10-pt Scala Pro with 12 pts leading (10/12). Adjust the top or bottom page margin to absorb any space left over by the baseline grid. bgs help set lines of text to the correct register (“keeping to the register”). rule: only the basic text is set to the grid.