Corporate Design Flashcards
1
Q
corporate design (visual appearance)
A
brings together the complex qualities and services offered by a concern to make a striking, coherent, and credible visual impact.
2
Q
basic elements of corporate design
A
logo, house colors, color climate, house typeface, pictorial language, and design principles
3
Q
design grid (corporate design)
A
brings all the components of a corporate design together within a uniform ordering system. basic elements held in handbook (brandbook); the CD manual will show current applications (business materials)
