SI- Types of Conformity

Question 1

What is conformity?

Answer 1

• Conformity is a form of social influence where a person changes their behaviour, attitudes or beliefs so that they are in line with the majority.
• This occurs because of pressure from the majority, this pressure can be real or imagined.

Question 2

What is compliance?

Answer 2

• Compliance is when individuals adjust the behaviour, attitudes or beliefs they show in public, so that they are in line with the majority.
• There is no change to private behaviour, attitudes or beliefs and conformity only lasts while the group is present.
• It is therefore a superficial and temporary form of conformity.

Question 3

What is internalisation?

Answer 3

• Internalisation is when individuals adjust their behavior, attitudes or beliefs,publically AND privately,so that they are in line with the majority.
• The individual examines their own behavior, attitudes or beliefs based on what others are saying and decides that the majority is correct.
• This is deeper than compliance and more permanent.

Question 4

What is identification?

Answer 4

• Identification is when an individual accepts social influence because they want to be associated with a role modelor a social group.
• By adopting the role model/group’s behavior, attitudes or beliefs they feel connected to the role model/group.