Sexuality

Question 1

Batchelor

Answer 1

found that being gay wasn’t integrated much into mainstream media and when it was, it was seen as a source of embarrassment or anxiety or a target for bullying. Lesbianism was invisible. Although it is now much more accepted in society, it still does not have the same status as heterosexuality within the media

Question 2

Craig

Answer 2

identifies several amusing or negative psychological and social stereotypes
associated with homosexuality:
- Camp
- Macho
- Deviant
- Gays in the news
Coverage of AIDS

Question 3

Dyer

Answer 3

suggest the media construct stereotypical “signs of gayness’ such as vocal
tics, stances and clothing

Question 4

Commercial closet

Answer 4

found that there was 1700 adverts from 33 countries which represented gays and lesbians. They suggest several reasons for this:
- Increased social acceptance
- Access to an untapped economic market - the ‘pink economy’ targeting the ‘pink pound’ e.g. IKEA and Campbells
Aimed at heterosexual audiences e.g. kissing lesbians for men and attractive gay men as objects of straight women’s desires.