Gender

Question 1

• Women in sport: association of women journalist (2000)

Answer 1

studied news coverage in 70 countries and found hat only 18% of stories quoted women

Question 2

• Tunstall:

Answer 2

TV/MOVIES emphasise women in domestic, sexual, consumer, martial, mothers and sex objects

Question 3

Wolf

Answer 3

Beauty myth

Question 4

Mulvey

Answer 4

Male gaze

Question 5

Gill

Answer 5

says women are no longer depicted as passive objects of the male gaze but
more active, independent and sexually powerful.

Question 6

Gauntlet

Answer 6

suggests media has improved for women encouraging them to “be themselves and/or be as outrageously sassy and sexy as possible’. He suggests that recent films have “featured self-confident, tough, intelligent lead characters. Female pop stars sing about financial and emotional independence. Example BEYONCE

Question 7

Tunstall

Answer 7

pointed out that although similar numbers of men are fathers and husbands, the media has much less to say about these roles. Also pointed out that men are seldom represented as sex objects or judged against an ideal physical form

Question 8

Gauntlet

Answer 8

Studied the content of FHM Extremely positive as it encourages men to be caring, considerate lovers useful in the home, fashionable and funny (metrosexual male, such as DAVID BECKHAM)

Question 9

Whannel

Answer 9

made observations about David Beckham which is a great example of
metro sexual male identities

Question 10

Rutherford

Answer 10

suggests this is ‘retributive masculinity’. This is the attempt
to reclaim traditional masculine authority by celebrating traditionally male
concerns in their content. For example, ‘birds, booze and football. ‘Some feminists claim this is antifeminist backlash