Passive Audience approachs

Question 1

The hypodermic syringe model

Answer 1

• audiences passively accept messages the media ‘inject’ into them
  
  • The media directly influences its audiences
    There’s a direct correlation between violent behaviour shown in the media (TV and computer games) and anti-social and criminal behaviour in real life

Question 2

Gerbner

Answer 2

focuses on violence in certain types of media and suggests that it contributes to real life violent crime and antisocial behaviour, especially in the youth

Question 3

Morgan

Answer 3

feminists that suggest the consumption of porn encourages sexual violence and negative attitudes towards women

Question 4

Hold

Answer 4

porn has a positive influence, improving people’s sex lives, sexual knowledge and attitudes towards the opposite gender

Question 5

Norris

Answer 5

media coverage of political issues can influence voting behaviour

Question 6

Newson

Answer 6

argued that violent and sadistic images were too easily available and children’s prolonged exposure to them may lead to desensitisation of violence. Young people view violence as normal so behave in antisocial ways.

Question 7

Buckingham: A03

Answer 7

children are sophisticated in their understanding of media content and more media literate than researchers have assumed. Sample could differentiate between fictional and real life violence

Question 8

Feshbach and Sanger

Answer 8

violence can provide a safe outlet for people’s aggressive tendencies