Globalisation

Question 1

Flew

Answer 1

suggests that the evolution of new media technologies has played an important role in the development of a global popular culture

Question 2

Putnam

Answer 2

suggests that consumption of media-generated mass culture with an emphasis on fun, relaxation and entertainment undermines people’s ability to think critically about the world so they are less likely to challenge the dominant system = civic disengagement

Question 3

Ritzer

Answer 3

shows companies and brands now operate on a global scale, promoting a global culture along with the consumer lifestyles associated with them and therefore weakening local cultures (e.g. Cola and Apple

Question 4

Sklair

Answer 4

suggests that the media largely American, based, spread news, entertainment, culture and ideas to a global market. This media presents an idealized, happy western ideology. This encourages the acceptance of dominant ideology and capitalism

Question 5

Kellner

Answer 5

argues that the media has the power to globally produce images of lifestyles that increasingly become part of everyday life through which people form their identities

Question 6

Livingstone

Answer 6

found that writers and producers of TV soap operas educate and inform the public about important issues. Representing a range of political opinions and generating public discussion

Question 7

Jenkins

Answer 7

participatory culture and audiences and contribute to media (social media) creating a shared global resource

Question 8

Bourdrillard

Answer 8

hyper-reality and simulacra (images replacing reality) creates a saturated reporting of society. What we know of other cultures and events may not be a truthful representation. A good audience is more media illiterate and skeletal

Question 9

Srinati

Answer 9

there is more choice in identities due to the distinction between high culture ( opera and ballet) and pop culture, creating more consumer choice. People can now watch things like opera on TV

Question 10

Murphy

Answer 10

popular protest in global media increases global awareness (human right demonstrations on social media)

Question 11

Flew

Answer 11

Americanisation

Question 12

Marcuse

Answer 12

Commodity fetishism

Question 13

Barber

Answer 13

Islamic fundamentialism religion and culture used as a reaction to Americanization to resist culture imperialism