Set Up and Use the Facebook Pixel for Ad Campaigns Flashcards
Pixel definetion?
The pixel is a small piece of code that gets added to a website, where it receives information about the actions people take on the site, such as viewing a product or adding an item to a shopping cart.
4 steps to add a pixel to website?
- Go to Facebook Events Manager and select Connect a Data Source.
- Select Web and click Get Started to continue.
- In the window that pops up, select Facebook Pixel and click Connect.
- Enter a name for your pixel. Businesses can also enter a website URL to check if their website was set up using one of Facebook’s integration partners. Then, click Continue.
Standard Events?
add payment info | add to cart | add to wishlist | complete registration | contact | customize product | donate | find location | initiate checkout | lead | purchase | schedule | search | start trial | submit application | subscribe | view content
Custom Events - explanation?
Custom events enable you to track any website page that falls outside those covered by standard events on Facebook as a conversion, such as scroll tracking or time spent on a page.
Custom Conversions explanation?
Custom conversions enable you to set rules for existing standard events or specific URLs to measure more customer actions, without adding any code to your website.
3 ways to record customer actions with pixel?
standard events | custom events | custom conversions
Applications for custom and lookalike audiences?
Re-engage website visitors | Find new customers
Re-engage website visitors - explanation?
Reach people who have visited a business website and re-engage them with relevant ads.
Find new customers - explanation?
Businesses can create a lookalike audience of people who are similar to their highest-value customers or people similar to those who’ve taken actions tracked by the pixel.
