Getting Started with Ads Manager

Question 1

Ads Manger Campaign Structure?

Answer 1

Campaign > Ad Set > Ads

Question 2

Campaign Level - Explanation?

Answer 2

Choose an objective for your ad.

Question 3

3 Categories of Objectives?

Answer 3

awareness | consideration | conversion

Question 4

A/B Testing at Campaign Level?

Answer 4

A/B testing enables you to change variables, such as your ad creative, audience or placement, to determine which strategy performs best and improve future campaigns.

Question 5

Ad Set Level - Explanation?

Answer 5

One of the most important things you’ll determine on the ad set level is your targeting strategy. You can have multiple ad sets within a single campaign, which will enable you to segment the audiences you are targeting your ads to later on. Choose placement, budget and scheduling.

Question 6

Placement - Explanation?

Answer 6

Determine where your ads will be displayed. Eg. feed, stories & in-stream.

Question 7

Budget & Scheduling - Explanation?

Answer 7

A budget is the amount you want to spend on your whole campaign. You can also set a schedule. You can run the ad set continuously from the day you set it or pick start and end dates for your campaign.

Question 8

Ad Level - Explanation?

Answer 8

Customize the creative elements of your ad. Can have multiple ads within a single ad set to test various formats. You’ll determine your ad creative, including visual elements such as copy, photo or video, and set a call-to-action button to inspire action.