Getting Started with Ads Manager Flashcards
Ads Manger Campaign Structure?
Campaign > Ad Set > Ads
Campaign Level - Explanation?
Choose an objective for your ad.
3 Categories of Objectives?
awareness | consideration | conversion
A/B Testing at Campaign Level?
A/B testing enables you to change variables, such as your ad creative, audience or placement, to determine which strategy performs best and improve future campaigns.
Ad Set Level - Explanation?
One of the most important things you’ll determine on the ad set level is your targeting strategy. You can have multiple ad sets within a single campaign, which will enable you to segment the audiences you are targeting your ads to later on. Choose placement, budget and scheduling.
Placement - Explanation?
Determine where your ads will be displayed. Eg. feed, stories & in-stream.
Budget & Scheduling - Explanation?
A budget is the amount you want to spend on your whole campaign. You can also set a schedule. You can run the ad set continuously from the day you set it or pick start and end dates for your campaign.
Ad Level - Explanation?
Customize the creative elements of your ad. Can have multiple ads within a single ad set to test various formats. You’ll determine your ad creative, including visual elements such as copy, photo or video, and set a call-to-action button to inspire action.