Getting Started with Ads Manager Flashcards

1
Q

Ads Manger Campaign Structure?

A

Campaign > Ad Set > Ads

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2
Q

Campaign Level - Explanation?

A

Choose an objective for your ad.

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3
Q

3 Categories of Objectives?

A

awareness | consideration | conversion

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4
Q

A/B Testing at Campaign Level?

A

A/B testing enables you to change variables, such as your ad creative, audience or placement, to determine which strategy performs best and improve future campaigns.

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5
Q

Ad Set Level - Explanation?

A

One of the most important things you’ll determine on the ad set level is your targeting strategy. You can have multiple ad sets within a single campaign, which will enable you to segment the audiences you are targeting your ads to later on. Choose placement, budget and scheduling.

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6
Q

Placement - Explanation?

A

Determine where your ads will be displayed. Eg. feed, stories & in-stream.

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7
Q

Budget & Scheduling - Explanation?

A

A budget is the amount you want to spend on your whole campaign. You can also set a schedule. You can run the ad set continuously from the day you set it or pick start and end dates for your campaign.

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8
Q

Ad Level - Explanation?

A

Customize the creative elements of your ad. Can have multiple ads within a single ad set to test various formats. You’ll determine your ad creative, including visual elements such as copy, photo or video, and set a call-to-action button to inspire action.

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