Choose Ad Placements, Budget and Schedule in Ads Manager Flashcards
Campaign Budget Optimisation (CBO) - explanation?
This budget type makes the most efficient use of spending for the best overall results. Set one budget at the campaign level that will automatically be distributed in real time to the ad sets that present the greatest opportunity to achieve business goals.
Individual Ad Set Budget - explanation?
This budget type enables you to set an individual budget per ad set so you have more control over how much budget is getting allocated to an ad set.
Impressions - explanation?
You’ll be charged for every 1,000 times an ad is shown on screen to your target audience. Most ad objectives will charge you on a CPM basis.
Clicks - explanation?
Charged for each click (CPC).
Actions - explanation?
Get charged every time someone completes the action you want, also known as cost per action (CPA).
Daily Budget - explanation?
The average amount you’re willing to spend on an ad set or campaign each day.
- Restricts amount FB can explore opportunities for campaign.
Lifetime Budget - explanation?
Spent over the entire campaign.
- Maximise results and keep overall costs as low as possible.
7 Ad Placement Options?
feeds | stories | in-stream videos | search | messages | in-ad articles | apps/sites
Automatic placements vs Manual placements considerations?
- Start with automatic placements
- Use a variety of placements
- Customize ad for it’s placement
Reach objective optimisations?
Reach = ads to max no. of people Impressions = deliver ads to people as many times as possible
Leads optimisation objective?
Leads
Conversions optimisation objective?
Conversions
4 Tips to improve your next ad?
adjust budget | runs ads with CBO without interruption | use different placements | let ads run
