Create Audiences in Ads Manager

Question 1

3 factors to define a target audience?

Answer 1

needs | characteristics | motivations

Question 2

Core Audience - definition?

Answer 2

The default selection for your ad set in Ads Manager.

Question 3

5 characteristics of a core audience?

Answer 3

Location | demographics | interests | behaviour | connections

Question 4

Custom Audience - definition?

Answer 4

Connect with people who have previously shown interest in a business, such as loyal customers or people who used an app or visited a website.

Question 5

Your sources for custom audience?

Answer 5

Site (Pixel) | App Activity (Facebook SDK) | Customer List | Offline Activity

Question 6

Facebook sources for custom audience?

Answer 6

Video viewers | Lead Form | Shopping | IG audience | Events audience | FB Page

Question 7

Lookalike Audience - definition?

Answer 7

A lookalike audience is a group that shares similar characteristics with an existing audience. They’re likely to respond to ads.

• Custom Audience = Source
• Can use Pixel

Question 8

Recommended custom audience size range?

Answer 8

1,000 - 50,000

Question 9

Tips to create optimized audiences?

Answer 9

• Segment your audience
• Experiment with different sources for custom audiences
• Lookalike audiences should use high-quality sources, start small & don’t layer additional targeting