Monitor and Edit Ad Campaigns in Ads Manager Flashcards
Results - explanation?
Number of times an ad achieved an outcome, based on the objective and ad delivery optimization selected.
Reach - explanation?
Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of ads by the same people.
Impressions - explanation?
Measures how often the ads were on screen for the selected target audience.
Cost per result - explanation?
Metric is calculated as the total amount spent divided by the number of results. This indicates how cost-efficiently the campaign achieved its ad objectives.
Amount spent - explanation?
This is the estimated total spent on a campaign. This number should always be less than the budget.
4 Categories of report metrics?
performance | engagement | conversions | settings
What can you see ‘charts’ for?
performance | demographics | placement