Monitor and Edit Ad Campaigns in Ads Manager Flashcards

1
Q

Results - explanation?

A

Number of times an ad achieved an outcome, based on the objective and ad delivery optimization selected.

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2
Q

Reach - explanation?

A

Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of ads by the same people.

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3
Q

Impressions - explanation?

A

Measures how often the ads were on screen for the selected target audience.

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4
Q

Cost per result - explanation?

A

Metric is calculated as the total amount spent divided by the number of results. This indicates how cost-efficiently the campaign achieved its ad objectives.

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5
Q

Amount spent - explanation?

A

This is the estimated total spent on a campaign. This number should always be less than the budget.

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6
Q

4 Categories of report metrics?

A

performance | engagement | conversions | settings

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7
Q

What can you see ‘charts’ for?

A

performance | demographics | placement

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