Monitor and Edit Ad Campaigns in Ads Manager

Question 1

Results - explanation?

Answer 1

Number of times an ad achieved an outcome, based on the objective and ad delivery optimization selected.

Question 2

Reach - explanation?

Answer 2

Number of people who saw the ads at least once. Reach is different from impressions, which may include multiple views of ads by the same people.

Question 3

Impressions - explanation?

Answer 3

Measures how often the ads were on screen for the selected target audience.

Question 4

Cost per result - explanation?

Answer 4

Metric is calculated as the total amount spent divided by the number of results. This indicates how cost-efficiently the campaign achieved its ad objectives.

Question 5

Amount spent - explanation?

Answer 5

This is the estimated total spent on a campaign. This number should always be less than the budget.

Question 6

4 Categories of report metrics?

Answer 6

performance | engagement | conversions | settings

Question 7

What can you see ‘charts’ for?

Answer 7

performance | demographics | placement