Measure the Success of Your Ads

Question 1

Goal: Increase people’s awareness of a business, brand or service.

Ad Objective: ?

Metric: ?

Answer 1

Ad Objective: Brand Awareness

Metric: Estimated Ad Recall Lift (People)

Question 2

Goal: Show your ad to as many people as possible in your target audience.

Ad Objective: ?

Metric: ?

Answer 2

Ad Objective: Reach

Metric: Reach

Question 3

Goal: Send people from Facebook to any URL you choose

Ad Objective: ?

Metric: ?

Answer 3

Ad Objective: Traffic

Metric: Link Clicks

Question 4

Goal: Reach more people likely to engage with a Facebook Page or post.

Ad Objective: ?

Metric: ?

Answer 4

Ad Objective: Engagement

Metric: Page Likes/Post Engagement/Event Responses

Question 5

Goal: Encourage people to take a specific action on a business site, such as adding items to a cart, registering on the site or making a purchase.

Ad Objective: ?

Metric: ?

Answer 5

Ad Objective: Conversions

Metric: Conversions

Question 6

4 step test & learn for ad improvement?

Answer 6

Create Ad | Run (Learning Phase) | Review | Refine

Question 7

Ad Learning Phase - explanation?

Answer 7

Delivery system is learning about the best people to target your ad to, the times of day to show the ad and what placements and creatives to use.

7 days or 50 conversions are recommended to make up the learning phase of the ad.