Session 6 Lecture 2 - Social factors in health promotion

Question 1

some of the dilemmas raised by health promotion activities

Answer 1

• should we intervene in peoples lives?
• victim-blaming: whose fault is “poor” health?
• the fallacy of empowerment
• reinforcing negative stereotypes

Question 2

explain the relevance of lay beliefs to health promotion preventions

Answer 2

• if people don’t see themselves as candidates, they may not listen to the health promotion messages
• awareness of anomalies and randomness of the disease will impact view about the candidacy

Question 3

why evaluate health promotions?

Answer 3

• accountability
• ethical obligation
• need for evidence-based interventions

Question 4

types of health promotion evaluation

Answer 4

• process
• impact
• outcome

Question 5

Process evaluation

Answer 5

• focuses on assessing the process of programme implementation
• also referred to as formative or illuminative evaluation
• uses qualitative methods

Question 6

impact evaluation

Answer 6

• assesses the immediate effects of the intervention

- easiest to do hence a popular choice

Question 7

Outcome evaluation

Answer 7

• measures long term consequences
• what is achieved
• timing can influence the outcome

Question 8

Difficulties with evaluation

Answer 8

• the design
• the high cost of evaluation research as large-scaled and long term
• possible lag time effect