Session 4 Lecture 2 - Theories of Health behaviour 2 Flashcards
1
Q
Why don’t people behave in ways that promote health ?
A
- Lack of capability
- insufficient opportunity
- motivation at key moments to engage in healthy behaviour is lacking
2
Q
What is the COM-B model?
A
3 pillars that determine behaviour
- Capability
- Motivation
- Opportunity
3
Q
The COM-B model of Behaviour
-what is capability about?
A
Physical and psychological capability : knowledge, skill, strength, stamina
4
Q
The COM-B model of behaviour
-what is motivation about?
A
-reflective and automatic motivation : plans, evaluations, desires and impulses
5
Q
The COM-B model of behaviour
-What is opportunity about ?
A
Physical and social opportunity : time,resources , cues/prompts
6
Q
What is The Nudge theory?
A
- based on the idea that 80% of human behaviour is automatic with people responding to cues in the environment that unconsciously shape their choices - CHOICE ARCHITECTURE
- it involves making simple changes to the choice architecture to steer decisions in the right direction
7
Q
What does it take for a nudge to be successful?
A
- it must decrease the effort required to make the desired choice
- it must improve our motivation to opt for that choice
