session 3

Question 1

employer brand?

Answer 1

employer’s reputation as a place to work

Question 2

recruitment definition?

Answer 2

all activities directed toward locating and attracting potential employees

Question 3

aims of recruitment

Answer 3

• obtain a pool of suitable candidates for vacant posts
• use a fair process
• ensure recruitment activities contribute to organizational goals
• conduct activities efficiently

Question 4

first recruitment decisions?

Answer 4

• recruit from inside vs. outside
• which medium choose to advertise