Service Management: Service Offering (Understand)

Question 1

*Service Offering (Understand)

Answer 1

A description of one or more services designed to address the needs of a target consumer group.

Question 2

SERVICE OFFERINGS can include goods, access to resources, and service actions

Answer 2

Dion example, multiple offerings in group: course = good, web info = access to resources and service action = book; HULU, T1 - on demand w/commercials, T2 no commercials, T3 - T1 and T2 with local