Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MFA > SEO > Flashcards

SEO Flashcards

1
Q

What is a search engine?

A

Technology that searches the web and returns relevant, quality infomration based on a user’s search query.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Estimated size of the web according to Google:

A

130 trillion indiviual pages

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

How to optimse of a search engine

A

Technical - a solid technical foundation that provides an optimal search engie and user experience

Quality - High quality content designed to showcase your offering and optimised to drive conversions

Authority - Signal that the people are engaing, refrencing and recommending

Experience - boost use experience metrics and conversion rate by uncovering obstacles to conversion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Key Terms for SEO - URL’s

A

Uniform Resource Locater. An address for a webpage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Key Terms for SEO - Meta Data

A

A snippet of text in the web page’s code that describes the content on the page and is used as the website’s description in a search engine results page.

meta titles - the clickable blue links

meta descpritons - the black text, is the decription of the page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Key Terms for SEO - Headings Tags/Elements

A

Headings in HTML code. They are shown in order from H1 - H6.

They are what is seen on the webpage in that order.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Key Terms for SEO - Keywords

A

A short list of words that describe the content of a webapge. it’s what we optimise towards. they aren’t used by search engines.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Key Terms for SEO - Internal Linking

A

Links to other pages on your same site.

About Us to Contact Us for example.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Key Terms for SEO - Alt-Text

A

Words that describe an image. Mainly used for visual impaired folks but is also used by search engines to see if an image is an appropriate search result.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Key Terms for SEO - Backlinks

A

Links from other sites that link a totally different site. This is useful as it provides legitamacy to your site which will increase your ranking inthe SERP.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Key Terms for SEO - Algorithim

A

Search engines use alogrthims to determine ranking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Key Terms for SEO - Anchor Text

A

the words you click on that take you to a link.

ie text on a site that says photo gallery and it takes you to the site titled /images

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Key Terms for SEO - Branded Link

A

a link which contain to company brand or similar derivative in the anchor text.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Key Terms for SEO - Bot, Crawler or Spider

A

a program that crawls the internet and finds webpages and indexs them, so they appear in SERPs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Key Terms for SEO - CRO

A

Conversion Rate Optimisation - a system to increase the percentage of vistors to a website that convert into customers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Key Terms for SEO - CX

A

Customer Experience

17
Q

Key Terms for SEO - Impression Share

A

THe number of impressions delivered divided by the number of total eligiable impressions.

18
Q

Algorithm released in 2011?

A

Panda - This, spammy. low value content

19
Q

Algorithm released in 2012?

A

Penguin - Back Link Spam

20
Q

Algorithm released in 2013?

A

Hummingbird - conversational search providing answers

21
Q

Algorithm released in 2014

A

Secure Sites HTTPS - Ranking improvements

22
Q

Algorithm released in 2015

A

Mobile Friendly - Negative impact on non-mobile friendly website rankings

23
Q

Alogrithm released in 2018

A

Mobile First Index

24
Q

Alogrithm released in 2019

A

EAT - Expertise Authority Trustworthiness

Your Money, Your Life - showing acurate and true info

25
Q

How often does google change it’s algorithms?

A

500 - 600 times a year

26
Q

SEO - Ranking Factors - Technical -

A

basic tech foundations which make a site easier to navigate for humans and bots (which moves it’s ranking higher)

No duplicate content - this means that it’s easier to index your site and it’s cleaner for the user

Accessible sitemap - a sitemap will provide all the links on your page easily

Optimised Navigation - needs to be easy to follow and make sense, if the bots undertsand it, the faster it will be indexed

On Page - making sure everything on page makes sense

27
Q

SEO - Ranking Factors - Quality

A
  1. Understand what content a person visiting your site needs
  2. Try and lower page bounce, which should increase engagement
  3. Try and become an industry leader in your topic, if the site is more legit then you will be ranked higher
  4. Shareability, this is for sharing on social media
  5. Fresh and up to date, if your site looks old, people will think it’s old information
28
Q

SEO Ranking Factors - Authority

A
  1. Backlinks - if another site links to your website, then you are more likely to be higher on the SERP
  2. Domains - number of referring domains, the more domains, the higher you are likely to be on SERP
  3. Engagement - do people engage with your site for information
29
Q

SEO - Ranking Factors - Experience

A

Page load time means less bounce rate which translates to more engagement.

You can reduce page load time by

  • reducing the page file size
  • compressing files sent to browsers
  • allow browsers to cache files, which means the information is stored locally
30
Q

SEO - Keyword Research - What is it?

A

It’s planning and choosing keywords, using the Google Ads Keyword Planner Tool.

If you have lots of competition with a keyword already, try and use long-tail keywords, which will be easier for you to rank.

31
Q

SEO - Seach Console Analytics - What is it?

A

Tools to help understand how people are interacting with your page via SERP. shows you how they got there, why they got there, if they are finding what they need from your site.

32
Q

SEO - Market Research - What is it?

A

Get a better understanding of who your customers are:

  1. client research/data gives you a better picture of who based on passions and past times
  2. social profiling, client data matched to social media
  3. a number of other sources are out there to give you more insights into customers
33
Q

SEO - 3 Pillars to best practice

A
  1. Technical - Coding -

Assessment of a website, indexed pages, page speed and sitemaps

  1. On-Site - Relevancy -

content analysis, internal linking keyword insertion

  1. Off-Site - Advocacy -

backlink analysis, competitor analysis, penalty removal

34
Q

What types of sitemaps should sites have?

A

HTML & XML

35
Q

What websites crawler tools are out there to use and what are they used for?

A

Screaming Frog and Google’s own index

They are used to see how search engines are seeing your site, so you can fix any issues/optimise for higher ranking.

MFA (11 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions