Rashmi - Follow up

Question 1

Process of Setting a Live Campaign - 1

Answer 1

We are Briefed, we Research and Brainstorm for ideas

Question 2

Process of Setting a Live Campaign - 2

Answer 2

Select and Brief media partners

Question 3

Process of Setting a Live Campaign - 3

Answer 3

Evaluate and build a plan

Question 4

Process of Setting a Live Campaign - 4

Answer 4

Complete the buying process

Question 5

Process of Setting a Live Campaign - 5

Answer 5

Creative team develop ads

Question 6

Process of Setting a Live Campaign - 6

Answer 6

Ad Ops traffic campaign to ensure the campaign is live and optimise and report on the campaign

Question 7

What is the Generic Display Process - 1

Answer 7

Indentify objectives and success Metrics

Question 8

What is the Generic Display Process - 2

Answer 8

Audiences

Question 9

What is the Generic Display Process - 3

Answer 9

Targeting and Formats

Question 10

What is the Generic Display Process - 4

Answer 10

Buying Models

Question 11

What is the Generic Display Process - 5

Answer 11

Measurement

Question 12

Ad Operations Process - 1

Answer 12

Media Agency - uploads the plan to a third-party ad server. this is where they create the ad tags.

Question 13

Ad Operations Process - 2

Answer 13

Publisher - test the ads and places ad tag into their supply-side ad server (includes the specific placement, delivery volume, buy type and targeting criteria agreed upon)

Question 14

Ad Operations Process - 3

Answer 14

Consumer - views the publisher page to see the ad.

Question 15

Ad Operations Process - 4

Answer 15

Ad Server -

Determines what ad to run based on data/metrics you’ve instructed
Delivers the ad
Drops a cookie
Pass data back (impressions, clicks)