Calculations

Question 1

CTR

Answer 1

Click Through Rate

Percentage

Total Volume of Clicks / Total Volume of Impressions x 100

Question 2

CPM

Answer 2

Cost Per Thousand (Mile)

Percentage

COST / IMPRESSIONS x 1000

Question 3

Sponsorship

Answer 3

Daily Cost x No. of Days

Question 4

CPE

Answer 4

Cost Per Engagement or Interaction %

Cost / Engagement

Question 5

CPC (Display)

Answer 5

Cost Per Click

Cost / No. of Clicks

Question 6

CPA/CPL

Answer 6

Cost per acquition/Cost per Lead

Cost / Acquisition or Lead

Question 7

CPCV

Answer 7

(Cost Per Completed View)

CPCV= Cost / Completed views

Question 8

Completion Rate (Video)

Answer 8

Percentage

View / Impressions x 100

Question 9

CPC

Answer 9

Cost Per Click

CPC = TOTAL COST / Number of Clicks

Question 10

TARP or GRP

Answer 10

TARP = Target Audience Rating Point

GRP = Gross Rating Point

Target audience exposed to your campaign + target audience universe x 100 = TARP of __%

Question 11

CPC (search)

Answer 11

Cost Per Click

$$

Ad Rank of ADvertiser below / Quality Score + $0.01

Question 12

Conversion Rate

Answer 12

Percentage

Conversions / Clicks x 100