Measurement

Question 1

Audience Measurement Tools -

Audience Insights - What platforms?

Answer 1

Emma & Roy Morgan

They are Cross Platform audience insight surverys

Question 2

Audience Measurement Tools -

Ratings and Traffic - What platforms?

Answer 2

Nielsen, Voz and Google Analytics

Some us Panel Data measuring key traffic and demographic metrics while others use

Site analytics to understand and define audiences

Question 3

Audience Measurement Tools -

Competitive - What platforms?

Answer 3

Neislen & Pathmatics

Tools for monitoting digital advertsing across all devices