Content Marketing

Question 1

What is Content marketing used for by businesses?

Answer 1

Attract attention
Increase Brand Awareness or Credibility
Generate Leads/Increase Online Sales

Question 2

Content Ecosystem

Answer 2

1 - Push - Low Engagement

Tends to be Paid and more product/brand focused.
Content you push out. Not something you need to interact with.

2 - Pull - High Engagement

Tends to be highly engaging, entertaining or of high interest. it naturally becomes popular without a consistent paid push.
Can include UGC

Question 3

Forms of Content Marketing

Answer 3

1. Branded Posts - posts/content created and distributed by the company itself
2. Product Placement - a brand pays to have their prodicut shown
3. Bespoke short-form - brands create video for their product/brand/service
4. Brands as publishers - brands create their own communication/sites for people to communicate on.