Abbreviations

Question 1

SSP

Answer 1

Sell Side Platforms

Meaning:
You as a blogger for example are “selling” your ad space

Question 2

DMP

Answer 2

Data Management Platforms.

a technology platform that allows buyers of digital advertising inventory (media agencies and advertisers) to manage multiple ad exchanges and data exchange accounts through one interface.

“Demanding” inventory

Question 3

TD

Answer 3

Trading Desk

Question 4

DSP

Answer 4

Demand Side Platforms

Meanings:
You are logging in and “demanding” inventory from different suppliers/publishers

Question 5

IO’s

Answer 5

Insertion Orders

Question 6

KPI

Answer 6

Key Performance Indicator

Question 7

CPA

Answer 7

Cost per acquisition

Question 8

CPL

Answer 8

Cost Per Lead

Question 9

ROAS

Answer 9

Return on Ad Spend

Question 10

ROI

Answer 10

Return on Investement

Question 11

IOT

Answer 11

Internet of Things

Question 12

CPU

Answer 12

Cost Per Unique

Question 13

CPC

Answer 13

Cost Per Completed

Question 14

RTB

Answer 14

Real Time Bidding

Question 15

OOH

Answer 15

Out of Home

Question 16

ROS

Answer 16

Run of Site

Question 17

IPTV

Answer 17

Internet Protocol TV

Question 18

BVOD

Answer 18

Broadcast Video on Demand

Question 19

SVOD

Answer 19

Subscrition Video on Demand

Question 20

FMCG

Answer 20

Fast Moving Consumer Goods

Question 21

CRM

Answer 21

Customer Relationship Management (data)

Question 22

SEO

Answer 22

Search Engine Optimisation

Question 23

SEM

Answer 23

Search Engine Marketing/Paid Search

Question 24

SERP

Answer 24

Search Engine Results Page