Abbreviations Flashcards
1
Q
SSP
A
Sell Side Platforms
Meaning:
You as a blogger for example are “selling” your ad space
2
Q
DMP
A
Data Management Platforms.
a technology platform that allows buyers of digital advertising inventory (media agencies and advertisers) to manage multiple ad exchanges and data exchange accounts through one interface.
“Demanding” inventory
3
Q
TD
A
Trading Desk
4
Q
DSP
A
Demand Side Platforms
Meanings:
You are logging in and “demanding” inventory from different suppliers/publishers
5
Q
IO’s
A
Insertion Orders
6
Q
KPI
A
Key Performance Indicator
7
Q
CPA
A
Cost per acquisition
8
Q
CPL
A
Cost Per Lead
9
Q
ROAS
A
Return on Ad Spend
10
Q
ROI
A
Return on Investement
11
Q
IOT
A
Internet of Things
12
Q
CPU
A
Cost Per Unique
13
Q
CPC
A
Cost Per Completed
14
Q
RTB
A
Real Time Bidding
15
Q
OOH
A
Out of Home
