Semiotics: Roland Barthes

Question 1

What did Roland Barthes believe?

Answer 1

That everything is a sign, and that a sign is the smallest unit of meaning but each sign has multiple signified meanings

Question 2

What is meant by preferred reading?

Answer 2

Automatically understand the intended meaning for the sign, therefore we passively agree with the values presented to us.

Question 3

What type of audiences are dangerous to mainstream media producers?

Answer 3

Audiences that think for themselves and don’t simply take symbols for face value

Question 4

What is meant by oppositional reading?

Answer 4

Viewing the opposite to what a piece of media is intending to show

Question 5

What is meant by negotiated reading?

Answer 5

Understand what was and intended, but you may slightly disagree

Question 6

What is meant by aberrant reading?

Answer 6

Looking at the intention and seeing the opposite to what was intended

Question 7

What does denotation mean?

Answer 7

Literally what is there, nothing implied

Question 8

What does connotation mean?

Answer 8

Implied meanings, depending on the audiences experiences