Attitude Flashcards
Baudrillard and Post Modernism
Attitude subverts hegemony because the men represented in the magazine do not conform to dominant ideologies in society
Gauntlett’s Identity Theory
Consumes of Attitude can use the representations of individuals to build their own identities, especially as consumers will be part of the LGBT community, so they would be able to identify with the men shown
Gerbner Cultivation Theory
The more consumers see certain representations of the LGBT community, such as the different ‘types’ of homosexual man, the more they will believe them to be true
Hall Reception Theory
The preferred reading = magazine is a voice for the LGBT community and represents these people in a positive way
Oppositional = representations uphold the stereotype that all homosexual men are feminine
What is Judith Butlers Gender Theory
Sexual identity is an ideology which is reinforced through repeated behaviours
On the cover of Attitude with Jake Shears on the front, what are some key aspects of media language included?
Binary opposites - black and pink, pink = traditionally female colour but was originally a male colour, connoting to the blurring of lines when it comes to gender
Painted nails, makeup
Revealing clothes vs body hair - revealing clothes usually on women vs traditionally make bodily hair
Military clothing - Male
Judith Butlers Queer Theory when linked to Attitude
Queer theory = divide between men and women and masuclainitu and femininity is a social construct
Attitude magazine subverts stereotypical masculine and feminine representations by portraying men who like feminine things such as fashion
Targeted audience
Professional and financially prosperous - w/ disposable income
LGBT community
What socio-economic grouping would the consumers belong to?
A,B or C1
Age of targeted audience?
25-35 bc of expensive products sold through the magazine, meaning the consumers would need a disposable income
Political Affiliation?
Audience would be between left and right wing
Left wing ideologies but right wing wealth
Urban or rural consumers?
Urban due to availability of print edition and items advertised such as theatres
However rural = bc these are wealthy areas and mag available online
Name 3 examples of the usual articles found in the Attitude website:
‘Looking For Premium Male Makeup?’
‘Underwear Brand Marco Parco Features All Trans Models At New York Fashion Week’
‘Range Rover Velar’
Representations of the LGBT: CAMPRESS
The camp persona reinforces views of gay sexuality by being somewhere in between masculine and feminine
Representations of the LGBT: MACHO
A look that exaggerates masculinity
