Media figures/ theories Flashcards
What is Abraham Maslows Hierarchy of needs?
Five tier model of human needs
What can be found in layer 1 of Maslows Hierarchy?
Physiological needs such as water, food, sleep, sex and breathing
What can be found in the second layer of Maslows Hierarchy of needs?
Safety- security, health, employment, property
What can be found in the third layer of Maslows Hierarchy of needs?
Love and belonging - sexual intimacy, family and friendship
What can be found in the fourth layer up of Maslows Hierarchy of needs?
Esteem - confidence, achievement, respect for others
What is found at the top of Maslows Hierarchy of need?
Self actualisation - creativity, problem solving, spontaneity
What was Claudi Levi- Strausses idea about binary oppositions?
Suggest that all texts use contrasts/oppositions to ‘tell’ a story/ move forward the narrative/create meaning
Who was the two step flow model created by?
Katz and Lazarsfield
What are the two basic steps of the two step flow model?
- Information taken in when reading or watching a piece of media
- Opinion leaders pass on their opinions and views to other people
What are opinion leaders?
Audiences that have viewed a certain piece of media and pass the information about it/their opinion, onto others
What is an Echo chamber?
Where you only focus on what you’re interested in/ your values. This means you’re blocking out mainstream ideas
What are the good things about an echo chamber?
Makes you feel like your opinion is right
You can focus on specialised information
What are the bad things about an echo chamber?
Breeds intolerance and ignorance
Makes you not accept other opinions or ideas
What was Tzvetan Todorovs idea about the structure of a story?
- Equilibrium (state of order)
- Disruption/ disequilibrium/ chaos
- New equilibrium (order is restored)
What is the Bandura/ Hyperdermic syringe theory?
The media injects messages into the minds of a passive audience.
The people take in the message and believe it