Newspaper/Magazine Terminology

Question 1

Strapline

Answer 1

Short phrase that captures the essence of the magazine, usually positioned below the masthead

Question 2

Feature

Answer 2

A main article or story, often 2 pages or more

Question 3

Caption

Answer 3

Words that accompany an image to explain its meaning

Question 4

Cover lines

Answer 4

Used on the front cover to give readers an insight into the content and main articles in the magazine

Question 5

Typography

Answer 5

The visual appearance of written text, including font style, size and spacing

Question 6

Main image

Answer 6

A key visual element of the front cover that usually dominates the page

Question 7

Headline

Answer 7

Written text that indicates the content of an article
Usually in large font
Positioned at the top of the page

Question 8

Anchorage

Answer 8

Where written text is used to ‘pin down’ the meaning of an image

Question 9

Masthead

Answer 9

The title of the magazine/print

Found at the top of the front cover and contents page

Question 10

House style

Answer 10

Consistent use of stylistic features (fonts, layout, colour palette)