I,Daniel Blake

Question 1

What does film distribution mean?

Answer 1

Everything that happens in between production and exhibition / release
How the film is shared with the public

Question 2

What does marketing mean?

Answer 2

What is done to get people to buy the media such as billboards and adverts

Question 3

Who directed I,Daniel Blake?

Answer 3

Ken Loach

Question 4

What else has Ken Loach directed?

Answer 4

The wind that shakes the barley
Sweet sixteen
Kes

Question 5

What year was this film released to the UK?

Answer 5

2016

Question 6

What is the genre of the film?

Answer 6

Social realism

Question 7

What two countries was the film produced by?

Answer 7

UK and France

Question 8

Where did it get funding from?

Answer 8

BFI (national lottery) and BBC films

Question 9

How much did this film make at the box office?

Answer 9

Over $8 million

Question 10

What ward did this film win at a film festival in Cannes?

Answer 10

Palme d’Or

Question 11

What was I,Daniel Blake nominated for?

Answer 11

Several BAFTAS

Question 12

Name 3 British social issues this film addresses:

Answer 12

Poverty
Welfare system
Work capability assessment

Question 13

Is the political message left or right wing?

Answer 13

Left

Question 14

Alongside being a director, what is Ken Loach?

Answer 14

Social campaigner

Question 15

Other than Britain what countries did this film receive a theatrical release?

Answer 15

France
Spain
Brazil
Japan

Question 16

How could this film be seen as mainstream?

Answer 16

Loach is a popular figure in UK and Europe

Question 17

How could this film be seen as NOT mainstream?

Answer 17

Challenges government policy = challenge mainstream idealogies

Question 18

What is the target audience for I, Daniel Blake?

Answer 18

Educated
Media literate
Socially aware

Question 19

Was this film a high or low budget production?

Answer 19

Low budget -
Filmed in hospitals, food banks etc,
Starred actors that aren’t very well known,
No special effects

Question 20

How was social media used in the marketing process?

Answer 20

idanielblake on Twitter

Question 21

How was the film marketed more traditionally?

Answer 21

Trailers in cinemas
Film festivals
Positive comments on the film posters and in the trailer such as reference to the Palme d’Or award
Making viewers aware of who the director is

Question 22

Why is it important to the success of the film that the public knows who directed the film?

Answer 22

Ken Loach is a very well known director in the U.K. and Europe therefore meaning he has a pre-sold fan base

Question 23

How does the trailer contradict Curren and Seatons power and media industries theory?

Answer 23

The trailer goes against the idea of profit and power

There is creativity and variety which goes against the idea of media concentration