I,Daniel Blake Flashcards
What does film distribution mean?
Everything that happens in between production and exhibition / release
How the film is shared with the public
What does marketing mean?
What is done to get people to buy the media such as billboards and adverts
Who directed I,Daniel Blake?
Ken Loach
What else has Ken Loach directed?
The wind that shakes the barley
Sweet sixteen
Kes
What year was this film released to the UK?
2016
What is the genre of the film?
Social realism
What two countries was the film produced by?
UK and France
Where did it get funding from?
BFI (national lottery) and BBC films
How much did this film make at the box office?
Over $8 million
What ward did this film win at a film festival in Cannes?
Palme d’Or
What was I,Daniel Blake nominated for?
Several BAFTAS
Name 3 British social issues this film addresses:
Poverty
Welfare system
Work capability assessment
Is the political message left or right wing?
Left
Alongside being a director, what is Ken Loach?
Social campaigner
Other than Britain what countries did this film receive a theatrical release?
France
Spain
Brazil
Japan
How could this film be seen as mainstream?
Loach is a popular figure in UK and Europe
How could this film be seen as NOT mainstream?
Challenges government policy = challenge mainstream idealogies
What is the target audience for I, Daniel Blake?
Educated
Media literate
Socially aware
Was this film a high or low budget production?
Low budget -
Filmed in hospitals, food banks etc,
Starred actors that aren’t very well known,
No special effects
How was social media used in the marketing process?
idanielblake on Twitter
How was the film marketed more traditionally?
Trailers in cinemas
Film festivals
Positive comments on the film posters and in the trailer such as reference to the Palme d’Or award
Making viewers aware of who the director is
Why is it important to the success of the film that the public knows who directed the film?
Ken Loach is a very well known director in the U.K. and Europe therefore meaning he has a pre-sold fan base
How does the trailer contradict Curren and Seatons power and media industries theory?
The trailer goes against the idea of profit and power
There is creativity and variety which goes against the idea of media concentration
