self reports Flashcards
what are the two types of self-report?
questionnaires and interviews
what is meant by self-reports?
any data that is collected that asks people to report on their thoughts, feelings or behaviours
questionnaires are always…
structured
what does structured mean?
the interviewer uses pre-set questions and participants will choose their response from a list of fixed alternative responses
what is an advantage of structured interviews?
they allow standardised procedures to be used, so results are reliable
what is an disadvantage of structured interviews?
participants may not answer truthfully, they wish to present themselves in a socially acceptable manner (social desirability effect)
what does semi-structured mean?
an interviewer uses pre-set questions, but the participants responses are not fixed as they can express their own views (a job interview)
what is an advantage of semi-structured interviews?
you can ask each participant the same question, so answers are more easily comparable
what is an disadvantage of semi-structured interviews?
interviewers must be skilled and trained to be able to ask follow up questions in each interview
what does unstructured mean?
an interviewer will not use pre-set questions, and instead ask participants to comment on a particular topic in their own words, allowing them to express their views freely
what is an advantage of unstructured interviews?
you are more likely to get honest answers, as participants would be more comfortable in this scenario, leading to more honest answers
what is an disadvantage of unstructured interviews?
every interview is unique, and every answer will be different, therefore, results are hard to compare or spot patterns especially without the risk of biased interpretation
what does open-ended questions mean?
these questions allow people to describe what they are thinking or feeling about a particular topic in their on words
what data is formed from open-ended questions?
qualitative
what is an advantage of open-ended questions?
qualitative data gives the researcher a better understanding of why people may feel or think in a certain why, the data is valid