self report techniques

Question 1

strengths and weaknesses of self report techniques as a whole

Answer 1

• strengths - allows access to what people think and feel
• weaknesses - honesty (social desirability bias), exaggeration (low validity), lacks representativeness, lacks generalisability

Question 2

strengths and weaknesses of questionnaires

Answer 2

• strengths - cost effective, easy to replicate, fast, some responses may be given with less hesitation/caution
• weaknesses - responses given may not always be truthful, biased sample

Question 3

strengths and weaknesses of structured interviews

Answer 3

• strengths - easy to replicate, easier to analyse, increased validity
• weaknesses - quality of data collected may not be as high because it is so fixed

Question 4

strengths and weaknesses of unstructured interviews

Answer 4

• strengths - much more flexibility, more detailed information gathered
• weaknesses - increased risk of interviewer bias, may lack objectivity