Self-report techniques. Flashcards
Self report techniques
Questionnaire
Interview- structured and unstructured
Questionnaire
Data collected through use of written questions
Designed to collect info ab a topic
Permit researcher to discover what people think and feel
Can be objective and sciemtific way of conducting research
Always pre-determined
Str: Can be distributed to large numbers of people cheap and quick
= can collect data from a large sample of people
Lim: biased sample- only ppl who can read and write
Unstructured interview
The interview starts out w some general aims and possible some questions
Lets the interviewee’s answers guide subsequent questions
Str: More detailed info bc tailored to responses
Lim: Require more skill than structured- requirement for a well trained interviewer makes unstructure more expensive
Structured interview
Any interview where the questions are decided in advance
Str: Can be easily repated bc questions are standardised= answers can be compared
Lim: Low reliability when comparing bc interviewers may have behaved diff
Interviewer bias