Sampling! Flashcards
Sampling types
Opportunity sampling
Random sampling
Systematic sampling
Stratified sampling
Volunteer sampling
sampling definition
the method used to select participants
Opportunity sampling
Recruit those people who are most convenient or most available
Eg people walking by you in the street
str: easiest and least time consuming bc less time to locate sample
lim: biased bc sample is drawn from a small part of the population
Random sample
Each item in a population has an equal chance of being selected
Str: unbiased- all members of target pop have equal chance
Lim: Time consuming- need to have a list of all members of pop and contact them all
random sample techniques
Lottery method=
1) obtain a list of all ppl in the population
2) put all the names in a lottery barrel or hat
3) select the names required
Random number generator
1) number every member of the population
2) using, for example, Microsoft excel type= RAND(100) to get a random number between 1-100
Random numer table=
1) give every member of pop a number
2) starting position in the table is determuned blidndly by placing finger anywhere
Stratified sample
Subgroups within a pop are identified and participants are obtained from each of the strata in the proportion to their occurence in the pop. Selection from the strata is done using a random technique.
Str: Likely to be more rep than other methods bc proportional and representative
Lim: Very time consuming to idently subgroups and randomly select and contact
Systematic sample
Use a predetermined system to select participants
eg selecting every nth person from a phonebook
The numerical interval is applied consistently
Str: Unbiased as participants selected from an objective system
Lim: Not truly unbiased unless you select a number using a random method and start w this person and then select every nth person
Volunteer sample
Advertise for participants
eg newspaper, noticeboard, internet
str: Gives access to a wide variety of participants which may make the sample more rep
Lim: Volunteer bias: sample is biased in other ways as participasnts are likely to be more motivated or have more time on their hands or theyre broke
what is sample bias
bias= a systematic distortion
sample bias= even tho all sampling methods aim to produce a rep sample, they are inevitably biased or distorted
what is generalisation
apllying the findings of a particular study to the population