self-report techniques Flashcards
self-report technique definition
any method in which a person is asked to state or explain their own feelings, opinions, behaviours and/or experiences related to a given topic
questionnaires
most common type of self-report technique. they involve a list of pre-set questions to which a person responds to assess thoughts and/or feelings
questionnaire used in experiments to
as part of an experiment to assess the dependent variable
types of questions
open and closed
open question
does not have a fixed range of answers and respondents are free to answer as they wish
data open questions produce
qualitative data that contains a wide range of different responses but may be difficult to analyse
closed questions
offer a fixed number of responses, such as yes/no questions or rating on a scale of 1-10
data closed questions produce
quantitative data which is easy to analyse but may lack the depth and detail associated with open questions
interviews
a live encounter (face-to-face or over the phone) where the interviewer asks a set of questions to assess an interviewee’s thoughts and/or experiences. the questions set may be pre-set (structured) or develop as interview goes along (unstructured)
types of interviews
structures, unstructured, semi-structured
structured interviews
made up of pre-determined set of questions that are asked in a fixed order
unstructured interview
works a lot like a conversation, there are no set questions. there is a general aim or certain topic which will be discussed, and interaction tends to be free-flowing. the interviewee is encouraged to expand and elaborate on their answers as prompted by the interviewer
semi-structured interview
sort of interview most likely to encounter in everyday life such as job interviews. there is a list of questions that have been worked out in advance but interviewers are also free to ask follow-up questions based on previous answers
questionnaires strengths
-cost effective as can gather large amounts of data quickly as can be distributed to large numbers of people
-it can be completed without the researcher being present as in the case of the postal questionnaire, which also reduces effort involved
-data produced is usually straightforward to analyse particularly when closed questions are used
-data lends itself to statistical analysis and comparisons between groups of people can be made using graphs and charts
questionnaires limitations
-response given may not always be truthful as respondents may be keen to present themselves in a positive light and this may influence their answers. this is a from of demand characteristics called social desirability bias
-often produce response bias where respondents tend to reply in a similar way as respondents may fail to read questions properly and may fail to read questions properly–> acquiescence bias