Segmentation, Targeting, & Positioning Part 2

Question 1

Intermarket Segmentation

Answer 1

Forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries

Question 2

Undifferentiated Marketing

Answer 2

A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer

Question 3

Differentiated Marketing

Answer 3

A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each

Question 4

Concentrated Marketing

Answer 4

A market-coverage strategy in which a firm goes after a large share of one or a few segment niches