Consumer and Business Buying Behavior Part 1

Question 1

Culture

Answer 1

The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

Question 2

Subculture

Answer 2

A group of people with shared value systems based on common life experiences and situations

Question 3

Social Class

Answer 3

Relatively Permanent and ordered division in a society whose members share similar values, interests, and behaviors

Question 4

Opinion Leader

Answer 4

A person of a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others

Question 5

Lifestyle

Answer 5

A person’s pattern of living as expressed in his or her activities, interests, and opinions

Question 6

Personality

Answer 6

The unique psychological characteristics that distinguish a person or group

Question 7

Motive

Answer 7

A need that is sufficiently pressing to direct the person to seek satisfaction of the need

Question 8

Perception

Answer 8

The process by which people select, organize, and interpret information to form a meaningful picture of the world

Question 9

Learning

Answer 9

Changes in an individual’s behavior arising from experience

Question 10

Belief

Answer 10

A descriptive thought that a person holds about something

Question 11

Attitude

Answer 11

A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Question 12

Psychographics

Answer 12

Market research or statistics classifying population groups according to psychological variables such as attitudes, values, or fears

Question 13

Reference Group

Answer 13

A social group that a person takes as a standard in forming attitudes and behavior

Question 14

Status

Answer 14

The relative social, professional, or other standing of someone or something