Consumer and Business Buying Behavior Part 3 Flashcards
1
Q
Derived Demand
A
The business demand for products and services that ultimately derives from the demand for consumer goods
2
Q
Straight Rebuy
A
A business buying situation in which the buyer routinely reorders something without any modification
3
Q
Modified Rebuy
A
A business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers
4
Q
Buying Center
A
All the individuals and units that play a role in the purchase decision-making process
5
Q
Inelastic Demands
A
A situation in which the demand for a product does not increase or decrease correspondingly with a fall or rise in its price
