Product & Service Strategy Part 1 Flashcards
Convenience Product
A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
Shopping Product
A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as sustainability, quality, price, and style
Specialty Product
A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
Unsought Product
A consumer product that the customer either does not know about or knows about but does not normally consider buying
Packaging
The activities of designing and producing the container or wrapper for a product
Product Mix
The set of all product lines and items that a particular seller offers for sale
Style
A particular manner or technique by which something is done or made
Design
Deciding upon the look and functioning of an object
Product Mix
The number of individual products produced or sold by an organization
