Product Life-Cycle Strategies Part 2 Flashcards
1
Q
Growth Stage
A
The PLC stage in which a product’s sales start climbing quickly
2
Q
Introduction Stage
A
The PLC stage in which a new product is first distributed and made available for purchase
3
Q
Maturity Stage
A
The PLC Stage in which a product’s sales growth slows or levels off
4
Q
Decline Stage
A
The PLC Stage in which a product’s sales fade away
5
Q
Sequential
A
A marketing technique that uses several steps to keep in touch with the customer in a planned and sequenced manner over a measured period of time
6
Q
Simultaneous
A
Existing, occurring, or operating at the same time
