Consumer and Business Buying Behavior Part 2 Flashcards
1
Q
Cognitive Dissonance
A
Buyer discomfort caused by post purchase conflict
2
Q
Adoption Process
A
The mental process through which an individual passes from first hearing about an innovation to final adoption
3
Q
Laggards
A
People who make slow progress and fall behind others
4
Q
Evaluative Criteria
A
A benchmark, standard, or yardstick against which accomplishment, conformance, performance, and substantiality of an individual, alternative, activity, product, or plan, as well as of risk-reward ratio is measured
5
Q
Innovators
A
People who introduce new methods, ideas, or products
6
Q
Value Analysis
A
The systematic and critical assessment by an organization of every feature of a product to ensure that kit is no greater than is necessary to carry out its function
