Sampling Techniques

Question 0

What is opportunity sampling?

Answer 0

Using people you have the opportunity to study (a psychology teacher using his students)

Question 1

What is volunteer sampling?

Answer 1

Participants select themselves- usually in response to an advertisement

Question 2

What is random sampling?

Answer 2

Getting a list if the target population and selecting names randomly

Question 3

What are the advantages of volunteer sampling?

Answer 3

Specific people come forward when it would be hard to find them. Eg people who’ve married their cousins

Question 4

What are the disadvantages of volunteer sampling?

Answer 4

Unrepresentative of target population as not everyone will respond- only people interested or have enough time will respond

Question 5

What are the advantages of opportunity sampling?

Answer 5

Cheaper and easier as the people are readily available to you

Question 6

What are the disadvantages of opportunity sampling?

Answer 6

1 people you know aren’t representative of the target population
2 ethical issues- people might feel pressured into taking part

Question 7

What are the advantages of random sampling?

Answer 7

Will be representative if the sample is large enough

Question 8

What are the disadvantages of random sampling?

Answer 8

1 time consuming

2 may still get an unrepresentative sample